SPEECH STRATEGIES OF NETIQUETTE IN THE EDUCATIONAL INTERNET DISCOURSE OF HIGHER EDUCATION
Affiliation
Преподаватель Центра преподавания языков филологического факультета Университет Альфраганус
Abstract
The article examines the speech strategies of netiquette in the educational Internet discourse of higher education. The relevance of the study is determined by the rapid integration of digital technologies into the educational process, which has transformed traditional models of academic communication and contributed to the emergence of new interaction patterns between teachers and students. The purpose of the study is to identify the dominant speech strategies of netiquette and determine their role in the transformation of educational Internet discourse. The empirical material consists of 100 messages collected from educational Telegram chats of public and private higher education institutions in the Republic of Uzbekistan, as well as the results of a student survey. The study employs discourse analysis, content analysis, quantitative analysis, and comparative analysis. The findings reveal five major speech strategies in educational Internet communication: axiological, solidarity, emotional-expressive, organizational-regulatory, and separative strategies. The axiological strategy, reflecting the processes of mutual evaluation among participants in educational interaction, was found to be the most frequent. The results also demonstrate that the digital educational environment promotes the development of horizontal communication, the democratization of academic interaction, and the wider use of emotional-expressive means while preserving the institutional nature of educational discourse. The findings indicate the formation of a new model of netiquette that combines traditional academic norms with the communicative practices of the digital environment. The practical significance of the study lies in the possibility of applying its results to the development of recommendations for organizing digital educational communication and improving the teaching of courses related to speech culture, media communication, academic writing, and digital etiquette.Keywords
educational discourse, Internet communication, netiquette, speech strategies, digitalization of education, Telegram chats, academic communication, sociocultural transformations
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