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Jild 3 Nomeri 8 (2026)
ALFRAGANUS

Maqolalar

EKSTREMAL TURISTIK XIZMATLARNI INNOVATSION BOSHQARISH VA MARKETING STRATEGIYALARI

DOI 10.63294/isja/vol3iss8/231 Google Scholar Google Scholar Betlar 85-89

Nashr qilingan 2026-05-20

Mualliflar
Ruziqulova Mahliyo G‘ayratovna
Affiliation
Alfraganus Universiteti image/svg+xml
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Annotatsiya

Mazkur maqolada ekstremal turistik xizmatlarni innovatsion boshqarishning nazariy va amaliy jihatlari, zamonaviy marketing strategiyalarining ushbu sohani rivojlantirishdagi o‘rni hamda raqamli texnologiyalarni joriy etishning afzalliklari tahlil qilingan. Ekstremal turizmda xizmat sifati, xavfsizlik, mijozlar ehtiyojini qondirish va raqobatbardoshlikni oshirishga qaratilgan innovatsion yondashuvlar yoritilgan. Shuningdek, O‘zbekistonda ekstremal turizmni rivojlantirish istiqbollari va marketing strategiyalarini takomillashtirish bo‘yicha tavsiyalar berilgan.

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